MAKERBRANE

Game Designer, Product Manager

2019

- Reduced user bounce rate from 60% to 20% and reached 30,000 registrations by improving the website user experience

- Implemented gamification systems contributing to an increase in user engagement, with loyal users hitting 58% week 1 retention and creating over 5,000 toys


- Designed and launched Sticker Stack on the Viber App Store, averaging 4,000 daily users

- Supervised the launch of Fat Bunny on iOS and Android, now downloaded by over 500,000 users

Groovy Antoid

Game Design Freelancer

2017-2019


Quidd

Live Operations Producer, Product Manager

2016-2018

- Achieved 20% month-over-month revenue growth in 2017 to help secure $15m Series A investment from Sequoia Capital

- Increased average revenue per user to an exceptionally high $0.25 using innovative monetization techniques

- Launched products from over 30 major international brands, such as Marvel, Game of Thrones, Cartoon Network, Hasbro, and Funko, increasing daily active users to over 100,000


Metropolitan Museum of Art

Met Digital Freelancer

2016

- Coordinated with the Met Media Lab to find solutions to increasing engagement with museum visitors in the digital era.

- Designed and presented Met Music at the Met MediaLab Expo. Met Music was an app intended to make the Hall of Musical Instruments more lively and interactive by allowing visitors to play the instruments with their phones.


IronWall Games

Game Design Intern

2016

- Playtested and balanced tabletop games and reported findings directly to Rob Daviau (designer of Risk Legacy). 

- Worked on a prototype for the released Mountains of Madness board game, published by IELLO Games.


NYU Game Center

Teacher Assistant

2015-2016

- Went over the fundamentals of Game Design for MFA students, which included having them create several non-digital games to learn essential concepts (Game Design 1 with Eric Zimmerman).

- Introduced BFA students to the methods, tools, and principles used in developing games, leading them to building their first digital game (Intro to Game Development with Mitu Khandaker).


American Museum of Natural History

Digital Learning Intern

2015

- Designed an augmented reality game about the impact of micro organisms alongside Nick Fortugno (Diner Dash) and Barry Joseph (Games for Change). The game, Microrangers, is now available on Google Play and iOS.

- Taught game design basics to high school students and introduced them to game based learning.

- Assisted in the organization of a game competition creating 60 games to be played in the dinosaur exhibits.


Game Cooks

Game Design Intern

2015

- Designed levels and gameplay mechanics for Android and iOS games.

- Playtested games and reported bugs and user experience issues.


Fovea

Level Designer

2014

- Designed and tested 72 levels for a match-3 game called Pril Multi Power, available on theApp store and Google Play


Education

New York University

MFA, Game Design, 2016

American University of Beirut

BA, Business, 2013

Dean's Honor List

Skills

  • Jira

  • Confluence

  • Trello

  • Omnigraffle

  • Microsoft Excel

  • Keynote

  • Sourcetree

  • Unity

  • GameMaker: Studio

  • Photoshop

Expertise

  • English, French, Arabic

  • Product Management

  • User Experience

  • Game Design Theory and History

  • Live Operations

  • Rapid Prototyping

  • User Interface

  • Merchandising

  • Playtesting

  • Illustration